About Us

Bobby La Serra - CEO

Born and raised on Long Island New York, Bobby La Serra got his start in the music business as a DJ at the young age of 13 years old. After working private parties and the club scene La Serra developed his own creative skills and eventually began writing, remixing, and overseeing the production of over 100 music releases for some of the most popular labels in New York like Tommy Boy, Nervous, ZYX, and more. La Serra's catalog eventually resulted in not only 7 Billboard charting singles, but also an RIAA Certified Platinum sales award for a remake / remix of the Gwen Stefani / No Doubt hit song "Don't Speak", which was featured on one of the biggest selling dance compilations in history, selling almost 2 million copies worldwide. La Serra is the mastermind and creator of the internationally celebrated Strong Island Records imprint, having signed artists and original compositions to this trend setting operation, which now enjoys distribution via Sony / The Orchard, and just earned the status of an iTunes Preferred Distributor. In the on going arc of his now historic career La Serra predicted the advent and success of digital distribution and early on was active in the birth of internet radio, creating and maintaining one of the very first online radio operations in the Long Island market. La Serra expanded his focus of programming options to include video as well as radio components, which led to the development of a state-of-the-art broadcasting facility which he now oversees in his hometown of Massapequa New York.

Today La Serra continues his music career producing his own music and just recently landed one of his own original songs in the finale of Alex Palanco's well received off Broadway play "The Illusion of Love". You can find La Serra not only writing and producing music at his Paradise Studios facility, but also producing and broadcasting radio and television shows for his twin entertainment networks, which consist of the fast growing Strong Island Radio & Television, and his newly formed faith-based network Day3 Broadcasting. The programming boasts a variety of shows consisting of music, talk, comedy, sports, education, business, pop culture, and more, worldwide via the internet, and on cable networks nationwide. For those looking for advice and assistance in the field of independent music, radio, or television, La Serra is the man to know. For more information or to get in contact with La Serra he can be reached by email at BobbyLaSerra@strongisland.com or via Paradise Studios at (516) 799-4328.